First Reindeer Dash to Benefit Police Charity

Finally, there's an excuse to drink wine and wear funny animal gear.

The Chestnut Hill Business Association will hold its first "Reindeer Dash" from 6 to 9 p.m. on Friday, a benefit for underprivileged children that asks the community to don antlers as they stroll along Germantown Avenue.

People who donate $5 to obtain these antlers from any of the 30 or so participating businesses will receive food, drink and merchandise discounts from the restaurants and shops throughout the evening.

Money raised from the sale of antlers will go to the 14th Police District's upcoming holiday party for kids in need, which has been going on successfully for years but is usually paid for with police funds. 

The Reindeer Dash will now be an annual event, with proceeds going to charity each year, said Peggy Miller, deputy director of the business association.

"It will probably start small, but we're hoping to build," Miller said. "Eventually we would like all of the stores to take part."

Participating businesses were encouraged to be as creative as possible in accommodating antlered shoppers. Tavern on the Hill will have drink specials and bar treats, Lemons & Limes is offering 25 percent off children's holiday costumes, and Windfall Gallery will have a special sale section, refreshments and free gift-wrapping.

Miller hopes the Reindeer Dash can raise enough money to support the entire party, but as long as at least $500 is raised, organizers will be happy, she said.

About 50 kids typically show up to the party and are treated to lunch, presents and a visit from Santa Claus, said 14th District Lieutenant Mike Kopecki. As part of their charity work, police also pick three or four especially needy families to whom the captain and a few officers deliver gifts on Christmas day.

"The families we go to are very appreciative," Kopecki said.

Fran O'Donnell, main street manager for Chestnut Hill and owner of the toy store O'Doodles, has been soliciting businesses to stay open later for the holiday season. He said Friday kicks everything off, and Wednesdays will continue as they have in the past to feature extended hours along the avenue and a welcoming, "Dickens-esque" vibe.

"You hear the music, you smell the chestnuts… It's a really good feeling. A homecoming, if you will," he said.

Yes, chestnuts will actually be roasted on an open fire.

Reindeer Dash is sort of a spin-off of the Stag and Doe shopping traditions that are held on the three Wednesdays preceding Christmas, O'Donnell said. He said he hopes the dash will become a new tradition, and he even recorded a song about it that Sam Lit will incorporate into a DJ set Friday.

The son of the late legendary Hy Lit usually rolls up in a baby blue '57 Chevy and plays classics with an old-school broadcaster's feel, O'Donnell said.

O'Doodles will have wine and discounts for those wearing antlers Friday. Kids will be treated to cider and ginger snaps and are invited to take part in games and coloring activities.